Pentagram Designs New Identity for Hazen and Sawyer
Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer.
Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted to water, the company focuses on developing safe water drinking systems, as well as controlling water pollution and its effects on the environment.
The new identity aims to integrate the company’s mission into its logotype, which features a ripple of water inspired by the free water surface symbol, a notation used in water system engineering.
“The new Hazen and Sawyer identity replaces an outdated and anonymous wordmark that gave no real clue as to what the firm does. This had to be explained in an added tagline, ‘Environmental Engineers & Scientists.’ The company’s name remains Hazen and Sawyer, but the new logotype highlights the more concise ‘Hazen,’ which is how the firm is colloquially known,” explain the designers.
While the dark blue colour is inspired by water, the Hazen name is set in Newzald and is anchored at its centre by a rippling wavelet that the designers say reinforces the company’s expertise.
In addition to designing the logotype, Scher and her team developed a full identity system. A large portion of the project was the design of editorial templates and style guides for the wide range of documents, reports and proposals that Hazen issues and prepares.
The editorial approach extends to a new design for the Hazen and Sawyer website.