‘Castrol ON’ Launches with Logo and Packaging by Williams Murray Hamm

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Conran Design Group Launches Branding for Viatris

Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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Burger King Launches New Logo and Branding

Global fast food giant Burger King has unveiled an all-new visual design that marks the first complete rebrand for the company in over two decades. Starting from this month, the famous American brand will be rolling out a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and décor, as well as social media […]
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Brandpie Creates Identity for Cannabinoid Ingredient Company – ‘Creo’

Newly-launched cannabis ingredient brand Creo has partnered with global consultancy Brandpie to develop its branding and visual identity. Co-founded in 2016 by science entrepreneur and CEO, Roy Lipski, and professor of bioengineering, Dr. Ramon Gonzalez, Creo’s technology uses fermentation to produce rare and novel cannabinoids such as CBG. The process reportedly uses less water, energy, […]
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& SMITH Creates Branding and Packaging for ‘Kib’ Tea

London agency & SMITH has created the branding and packaging design for Kib, a new herbal tea range launched by East African speciality food company, The Perennial Foods Group. The latter claims to be on a mission to connect smallholder farmers in East Africa with international customers. “We’re entering a crowded category,” says Andrew Weiler, […]
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Drinks Brand ‘Xachoh’ Gets Calligraphic Logo by Afterhours

Branding agency Afterhours has created the logo and packaging for recently launched drinks brand, Xachoh. Founded by Mohamad Djahanbakhsh, whose family has reportedly been making health remedies for six generations, the drinks label currently has two offerings, dubbed “Blend No. 5” and “Blend No. 7”. The plant-based drinks, which are not only free from alcohol […]
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Toronto Public Library Unveils New Logo and Brand Design

The Toronto Public Library has unveiled an all-new look complete with a refreshed logo design. The update is said to mark the first step in the library’s new “Activate Something Great” branding campaign. “Our new identity recognises our roots while looking to the future: It’s grounded in the written word; it’s a promise, a connector, […]
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