• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

By Editor October 27, 2021

Categories: Automotive

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto.

The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design.

“The visual overhaul marks a significant shift in the motorway service station category, which have had a long-standing reputation for being functional and sedate. The new work aims to flip the switch by driving feeling over function – engaging customers on a much more emotional level – to ensure the motorway service station provider becomes an active choice for resting and relaxing first,” says the agency.

Design details include the so-called Moto ‘Smile’ being used across multiple touchpoints; a bright colour palette whose combination of green, yellow, and white is claimed to draw out the brand’s “green credentials and uplifting nature”; and a typeface described as “soft and approachable” that is paired with a friendly and welcoming tone of voice to help the brand connect with “levity and warmth”.

An expansive suite of bespoke icons are also included to aid wayfinding and signpost different zoned areas such as baby changing areas, multi-faith prayer rooms, dog walking areas, and electric charging zones; each application sees the smile device used in different ways – from being embedded within a charging cable to forming a dog collar for the dog walking zones.

The kids zones adopt a more playful feel, with linework illustrations and an expanded colour palette, while retaining the same language developed throughout the wider design.

“We wanted to take the Moto brand from being seen as a quick pitstop – a place we stop in distress for physical and mental TLC, to an active and desired choice. Embedded within a more engaging and cohesive brand world, the Moto ‘Smile’ injects more meaning at a brand level – providing little moments of joy at every step of the customer journey,” comments Nir Wegrzyn, BrandOpus’ CEO and founding partner.

The new branding has been rolled out across all digital touch points and will be implemented across Moto sites over the coming years.

BrandOpus
www.brandopus.com

Tags: baby, BrandOpus, cars, driving, gas station, green, icon design, identity design, illustration, logo design, Moto, Moto Hospitality, Nir Wegrzyn, petrol station, rebranding, signage design, smile, yellow

SEE ALSO:

  • BrandOpus Develops New Identity for ‘Brakes’
  • BrandOpus Unveils New Logo and Identity
  • BrandOpus Help Kingsmill ‘Fly High’ with Redesign
  • BrandOpus Reveals New Identity for Thomas Gray
  • BrandOpus Gives Rowse Honey New Look
  • Brandopus Designs New Range of Teas for Twinings

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.