Aston Martin Specialist Ecurie Bertelli Reveals New Logo

Ecurie Bertelli, a specialist in pre-war Aston Martin motor cars, has today revealed an all-new logo and identity. The Buckinghamshire-based firm, established 45 years ago as Morntane Engineering by, among others, famous classic car aficionado and Pink Floyd drummer Nick Mason, is today reckoned to be one of the world’s top go-to companies for owners […]
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‘Castrol ON’ Launches with Logo and Packaging by Williams Murray Hamm

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary

Famed British car brand Rolls-Royce is celebrating the 110th anniversary of the “Spirit of Ecstasy” – its official emblem. The intellectual property of the design was officially registered on 6 February 1911, establishing a defining feature of the Rolls-Royce brand – and one that would go on to become one of the most famous, iconic, […]
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YourParkingSpace.co.uk Reveals Brand-New Logo

Online parking portal YourParkingSpace.co.uk has unveiled a brand-new look and ethos with a renewed focus on electric vehicle parking and charging. The complete rebrand with new P logo, new website design, and social pages, follows a recent £5m funding investment from Pelican Capital, which YourParkingSpace.co.uk says it will use to further develop its proprietary technology. […]
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McLaren Reveals Name and Logo of New Hybrid Supercar

Luxury supercar manufacturer McLaren has announced the name and logo of its forthcoming hybrid-powered model. The new “Artura” is set to become the British brand’s first high-performance hybrid series production supercar, building on the expertise in electrification first showcased in the McLaren P1 hybrid unveiled back in 2012 and more recently the Speedtail hyper-GT, which […]
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Motor1.com Unveils New Logo Designed by Pininfarina

Global car news and reviews website Motor1.com has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]
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J.D. Byrider Unveils New Name and Logo as Part of Rebrand

J.D. Byrider, which claims to be America’s largest so-called “buy here, pay here” car dealership network, has announced a major rebranding. The makeover includes a top-to-bottom redesign of the company’s name, logo, website, and messaging, with the latter also including a new tagline, namely, “Buy. Finance. Drive on.” At the heart of the new brand […]
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