Aston Martin Reveals DB11 Nameplate

Aston Martin has confirmed DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand’s range and represents the first major product of the company’s ‘Second Century Plan’. While technical and design details are yet to be […]
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Volkswagen Typeface Wins Red Dot Award

Volkswagen’s new brand typeface, consisting of the two fonts “Volkswagen Head” and “Volkswagen Text”, has received a Red Dot Award for communication design. “With our new brand typeface, we have proved that we outperform industry standards. We have won one of the most highly regarded seals of quality, the Red Dot, for a proven cross-media […]
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Hyundai Reveals Name of New Global Sub-Compact SUV

Hyundai has today announced the name of its first sub-compact SUV. Dubbed ‘Creta’, the global roll-out of the all-new model will start in the second half of 2015 in India. The name ‘Creta’ derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal […]
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Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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Maserati Unveils Centennial Logo

Italian luxury car-maker Maserati is currently in the midst of celebrating its centenary. As well as revealing a new brand look and marketing communication campaign inspired by “The Absolute Opposite of Ordinary” concept, the Fiat-owned company has also introduced a special centennial logo. Carrying Maserati’s famous Trident symbol, the logo is more medallion than graphic. […]
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