SEAT Launches Design Contest for New Musical Logo

How should SEAT sound? This is the challenge facing the participants of Musicathon, an international competition organised by the Barcelona-based brand to define its musical logo, or ‘mogo’. The project follows on from last year’s Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of SEAT’s digital museum. Musicians […]
[READ MORE]

Vauxhall Reveals Name and Logo of New Concept Car

Vauxhall has revealed the name and badge of a new concept car that will make its official global debut at the 2016 Geneva Motor Show in March. The carmaker says the two-seater GT Concept continues a tradition of Vauxhall and Opel concepts, which started back in the mid-‘60s. “You will see both Vauxhall and Opel with fresh […]
[READ MORE]

Kia Introduces New ‘DRIVE WISE’ Sub-Brand

Kia has launched a new sub-brand called ‘DRIVE WISE’ for its future autonomous driving technologies. The Korean carmaker recently announced plans to manufacture partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030. Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas this week, Kia’s DRIVE WISE technologies are still under development. […]
[READ MORE]

Porsche Gives Cars New Names

The Porsche Boxster and Cayman have been renamed as 718 Boxster and 718 Cayman. The new names for the company’s two-door, mid-engined sports cars make reference to the series of 718 racing cars built during 1957 and 1962. Porsche says it will introduce the 718 Boxster and 718 Cayman “over the course of 2016”. The […]
[READ MORE]

New York Auto Show Unveils New Logo, Brand Strategy

The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
[READ MORE]

The Heritage Motor Centre Reveals New Name and Logo

The Heritage Motor Centre, home to the British Motor Industry Heritage Trust, has announced a number of new changes. The world’s largest collection of historic British cars is re-branding the name of its venue at Gaydon to the British Motor Museum, and undertaking a major refurbishment of its Museum this winter as well as unveiling […]
[READ MORE]

Hyundai Launches New Car Brand – ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
[READ MORE]