Springetts Designs ‘Car Care’ Range for Astonish

The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
[READ MORE]

Auto Trader Gets New Look by Studio Output

Studio Output has created a new brand identity for the UK’s leading automotive marketplace, Auto Trader. The latter’s wesbite gets an average 55 million monthly visits – 70% of those on mobile. Despite all this, some people still think it’s a print magazine for middle-aged men. The agency says it worked closely with the internal […]
[READ MORE]

Renault-Nissan-Mitsubishi Alliance Reveals New Logo Design

The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
[READ MORE]

SEAT Reveals Final Shortlist in Car Naming Contest

Alboran, Aranda, Avila or Tarraco. One of these four Spanish place names will designate SEAT’s future third SUV model, which will be going on sale in 2018. SEAT boss Luca de Meo made the announcement during his speech at this week’s Frankfurt Motor Show. For the first time in the history of the brand, the […]
[READ MORE]

Citroën Unveils New Global Brand Signature

French carmaker Citroën has unveiled an all-new global brand signature that will be displayed for the first time at next week’s Frankfurt Motor Show. Dubbed “Inspired By You”, the new signature is directly linked to the “Citroën Inspired By You” brand campaign that was originally revealed at the 2016 Paris Motor Show, before being rolled […]
[READ MORE]

SEAT Reveals Nine Names Shortlisted for New Car

Nine names, from a total of 10,130, have been selected by SEAT in the latest step of its #SEATseekingName initiative. The campaign was launched earlier in the year to find a name for the Spanish car brand’s future third SUV model, which will go on sale in 2018. The shortlisted place names, all taken from […]
[READ MORE]

Fuel Cell System Manufacturing Reveals Company Logo

Fuel Cell System Manufacturing, the joint venture company established by General Motors and Honda for the production of advanced hydrogen fuel cell systems, has revealed its company logo. Announced back in January this year, FCSM is claimed to be the car industry’s first joint venture formed to mass-produce hydrogen fuel cell systems. Production is expected […]
[READ MORE]