BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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BrandOpus Unveils New Logo and Identity

Global branding agency BrandOpus has revealed an all-new look that ‘celebrates’ the firm’s switch to becoming an employee-owned business earlier this year. Developed in-house, the refreshed identity incorporates a brand new logo complete with a cracked egg symbol, a revised colour palette, and a new suite of assets. “Acting as a visual metaphor for creativity […]
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BrandOpus Help Kingsmill ‘Fly High’ with Redesign

BrandOpus has worked with bread maker Kingsmill to redesign their brand and packaging design across the entire portfolio of products. “The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form […]
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BrandOpus Reveals New Identity for Thomas Gray

Strategic brand design agency BrandOpus has unveiled a new identity for executive search and selection consultancy Thomas Gray. The redesign comes as the company plans a programme of expansion, and the launch coincides with the opening of the consultancy’s London offices in Mayfair. Thomas Gray Limited is an established executive search specialist for the property […]
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Brandopus Designs New Range of Teas for Twinings

BrandOpus has helped British tea maker Twinings to launch 22 new blends, with the hope of reaching “a new generation of tea consumers”. This follows the recently launched Infusions. “The new challenge is to reinvent standard tea, which has become stale and commoditised. We need to reignite people’s passion for quality and great taste by […]
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BrandOpus Gives Rowse Honey New Look

Global branding agency BrandOpus has unveiled a redesign of Rowse honey. The work continues the five-year relationship between agency and brand, and comes shortly after The Grocer revealed that Rowse has toppled Marmite as Britain’s best-selling spread. Following the original redesign of Rowse Honey by BrandOpus in 2010, the brand saw a significant uplift in […]
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BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
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