Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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Papa Johns has unveiled a refreshed look that includes a new logo, a new visual brand identity, and new design for its restaurants. The American company reckons all of these elements combined together will “modernise” the brand as well as “build deeper emotional connections with customers”. The new look comes after a difficult few years […]
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Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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Design and branding studio Mucca has created the identity for Daxton Hotel and its companion restaurant Madam. Located in Birmingham city in the U.S. state of Michigan, the 151-room hotel project is the brainchild of local entrepreneur Mark Mitchell and the Aparium Hotel Group. “Every client, whether the job be a hotel, a restaurant, or […]
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East London estate agencies Estates 17, Estates 7 and Estates 10 have been rebranded by design and branding agency Form with a new name and look. The refreshed identity not only includes a new logo, typography, colour palette and copywriting tone of voice, but also encompasses the redesign of the company’s Walthamstow head office, website […]
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Branding and interior design studio Run for the Hills has created the identity for Newcastle’s newest Indian restaurant. Having previously worked with restaurateur Jaf Ali on his Dabbawal brand, the design studio this time was tasked with helping realise his latest venture, “Khai Khai”. “Khai Khai is an entirely new food and beverage concept, centred […]
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COVID-19 testing and vaccine startup Curative is rolling out a new brand identity to support its national expansion and increase awareness of its offering. Having marked its first anniversary earlier this year, and with 1.9 million vaccines delivered to date, Curative has grown from a lab science start-up to a health services company with more […]
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