Ashley HomeStore Rebrands to ‘Ashley’, Unveils Updated Logo and Signage

Ashley HomeStore, which is said to be America’s largest furniture and mattress retailer, has announced a new logo and name change to “Ashley”.

The business is hoping the rebrand will help it to win over a younger demographic of consumers who are seeking not only upscale and on-trend designs but also affordable price points.

“Our passion is to connect customers to the trends of the moment so that you can create rooms worth talking about,” says Todd Wanek, president and CEO of Ashley, which started out as a family-run business back in 1970.

Adding: “By refreshing our stores, we hope to empower and inspire our customers while keeping ‘home’ at the forefront of all we do. The new Ashley transcends the mere ‘feeling’ of home and our customers will find great quality they have always loved but with all new looks and prices.”

The brand’s refreshed stores feature an open-concept floor plan, an updated mattress gallery, and new interior design elements.

Stores in the Atlanta, Los Angeles, Orlando, Salt Lake City, and Tampa areas are the first to undergo the visual makeover and will expand across the U.S. during the next year.

Source: Ashley