Trollbäck+Company Rebrands Fintech Company – Betterment

Global design and branding studio Trollbäck+Company has created the new logo and brand identity for Betterment, a digital wealth management service that operates via web and app platforms. Launched in 2010, Betterment says its aim is to bring investing to the masses, which is rooted in a principle that everyone should have access to good, […]
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DEFINITION 6 Rebrands TV Network – Great American Country

Customer experience agency DEFINITION 6 (D6) has rebranded American cable television channel, Great American Country. Beginning life back in 1995 as a country music channel known as Jones Radio Network, “GAC Family”, as it has now been renamed, airs alongside “GAC Living” (formerly Ride TV). Both new identities officially relaunched on September 27th, with GAC […]
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We Launch Rebrands Home Baking Kit Company – Baked In

London-based brand and digital agency We Launch has created the new logo and visual identity for subscription-based home baking kit company, Baked In. Launched in 2013, and now sold both in shops and online retailers across the UK, Europe, and North America, Baked In wanted to expand its offering further and reach an even larger […]
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Skincare Brand Vice Reversa Given New Look by Free The Birds

Creative agency Free The Birds has designed the new logo and identity for Vice Reversa, an Australian skincare brand that makes and sells micro-needle patches. The company’s product range currently consists of two patches: “Spot Stoppa”, which, as the name suggests, specifically targets spots; and “Eye Rejuvenator”, which targets wrinkles and dull skin around the […]
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Neobank ‘Tend’ Debuts with Logo and Identity by Gretel

New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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Marshmallow Car Insurance Reveals New Logo and Branding by Studio Output

Marshmallow, pitched as “a car insurance provider with a conscience”, has rebranded with design by Studio Output. The London-based insurtech startup was founded in 2018 by twin brothers Oliver and Alexander Kent-Braham along with David Goate, with the goal of making insurance not only more cheaper and faster but also more inclusive. “Marshmallow want to […]
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Studio Output Refreshes Logo and Identity for 3D Motion Specialist – Found

Studio Output has refreshed the logo, brand identity, and site experience of Found – a creative studio with 3D motion design as their medium. Both studios have in fact been long-term collaborators, with Dan Moore, managing director at Found, having formerly worked at Studio Output. Indeed, the two agencies shared the same office space pre-pandemic. […]
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