Landscape Unveils New Identity for Sci-Tech Company, ‘Radix’

San Francisco-based brand strategy and design studio Landscape has created the identity for newly launched sci-tech company, Radix. Backed by MIT’s tech and science businesses incubator, The Engine, Radix has developed a system software that enables scientists to design, run, and analyse complex biology lab experiments from end to end; the software reportedly leaves scientists […]
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HealthTech Firm Medopad Reveals New Name and Logo

Digital health company Medopad has announced that it has changed its name to Huma as part of a major brand refresh. As well as the rebrand, which has been carried out by London-based agency Studio Koto, the healthcare technology company has acquired two UK AI and wearable technology businesses, namely, BioBeats and Tarilian Laser Technologies […]
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SYFY WIRE Reveals New Identity Inspired by Comic Books

American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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Thompson Brand Partners Rebrands Cromwell Tools

Industrial tools and equipment supplier Cromwell has been rebranded by Thompson Brand Partners. Founded in 1968, Cromwell is known for its safety, cutting, power and hand tools. It has been part of Grainger since 2015, a $12bn turnover Fortune 500 company based in the USA. Under the helm of a new managing director and revised […]
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me&dave Brands ‘Vertus’ for Canary Wharf Group

British property company Canary Wharf Group has launched a new build-to-rent (BTR) venture, Vertus, with brand and marketing strategy by me&dave. According to a report by accounting company PricewaterhouseCoopers, by 2025 60% of Londoners will be tenants; and real estate consultancy Savills reports that BTR has seen a 34% growth in the past year alone, […]
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StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
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B&B Studio Creates Logo and Packaging for ‘OATH’ Drinks

New organic-based drinks brand OATH has launched in the US complete with logo and packaging by B&B studio. The London-based agency was responsible for creating the brand strategy, naming and visual identity, which has been expressed across the bottle design. Details include a range of bespoke patterns that are deployed across all brand touch-points. Each […]
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