Gordon Murray Reveals Name and Logo of New Car Brand

Famed British car designer Gordon Murray has officially announced plans to build an all-new vehicle, which will sell under a newly-created brand called “IGM” (an acronym for Ian Gordon Murray, the designer’s full name). Previewed in a single teaser sketch, the new model will commemorate 50 years of Gordon Murray car design and was announced […]
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HPU Athletics Reveals New Secondary Logo

High Point University, a private liberal arts university in the U.S. sate of North Carolina, has unveiled a new secondary logo for its athletics department. The logo will be featured across campus and on Adidas HPU Athletics gear beginning with the 2017-18 school year. High Point University and Adidas announced a seven-year partnership on June […]
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Litehouse Unveils New Logo and Packaging

Litehouse, said to be the number-one refrigerated salad dressing brand in the U.S. and Canada, has unveiled a refreshed packaging design for its core line of dressings and dips. A modernised Litehouse logo prominently features the brand’s famous lighthouse design, but the previous glass jars and bottles have been retained to help consumers recognise their […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Springetts Designs Range of Hot Sauces for World of Zing

Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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PB Creative Unveils Design for New Sports Nutrition Brand, ‘Be’

PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
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