Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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FIBA Basketball World Cup 2019 Logo Unveiled

The official logo of the FIBA Basketball World Cup 2019 has been unveiled at an official ceremony in Shanghai. Drawing its inspiration from the Beijing Opera, the logo features a circular design with a traditional Chinese pattern of two dragons fighting for a pearl. “It showcases the legends of the strongest with the colourful facial make-up […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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‘Rondelle’ Logo Returns to Air Canada Livery After Two Decades

Air Canada has unveiled a new livery for its entire fleet, as well as new uniforms for its employees. The company’s fleet of 300 mainline and regional aircraft are currently being repainted in a black and white design that highlights its famous red maple leaf encircled ensign, or “rondelle,” which returns to the tail of […]
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B&B Studio Unveils New Logo and Packaging for Higgidy

B&B studio has created a new identity and packaging for British food brand, Higgidy. The all-new look is based around the strategic positioning of ‘the best food always looks a bit Higgidy’, which the designers claim celebrates the hand-finished nature of Higgidy’s pies and quiches. The packaging design for the brand’s 33 pies, quiches and sausage […]
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Port of Houston Authority Rebrands as Port Houston

The Port of Houston Authority will now be marketed as Port Houston, with the adoption of a new brand and logo design. For over a 100 years, the port has owned and operated the public wharves and terminals of the Port of Houston – said to be the USA’s largest port for foreign waterborne tonnage […]
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The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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