Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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& SMITH Brand Mexican Restaurant, ‘Ella Canta’

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz. Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food. “There’s a perception […]
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Merced College Unveils New Logo Design

Merced College, a community college located in Merced County in California, has unveiled an all-new logo design as part of a branding refresh. Designed by the Jeffrey Scott Agency of Fresno, the new logo modernises and refocuses the visual representation of the College, and is said to have come after a year of market research […]
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Gordon Murray Reveals Name and Logo of New Car Brand

Famed British car designer Gordon Murray has officially announced plans to build an all-new vehicle, which will sell under a newly-created brand called “IGM” (an acronym for Ian Gordon Murray, the designer’s full name). Previewed in a single teaser sketch, the new model will commemorate 50 years of Gordon Murray car design and was announced […]
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HPU Athletics Reveals New Secondary Logo

High Point University, a private liberal arts university in the U.S. sate of North Carolina, has unveiled a new secondary logo for its athletics department. The logo will be featured across campus and on Adidas HPU Athletics gear beginning with the 2017-18 school year. High Point University and Adidas announced a seven-year partnership on June […]
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Litehouse Unveils New Logo and Packaging

Litehouse, said to be the number-one refrigerated salad dressing brand in the U.S. and Canada, has unveiled a refreshed packaging design for its core line of dressings and dips. A modernised Litehouse logo prominently features the brand’s famous lighthouse design, but the previous glass jars and bottles have been retained to help consumers recognise their […]
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