B&B Studio Designs New Kids’ Range for Kabuto Noodles

Instant noodle brand Kabuto has released a new range of noodle pots targeted specifically at kids, with design by London-based branding agency B&B studio. Following feedback from their consumers that many parents were giving the noodle pots to their children as an after-school snack, the company asked B&B to craft a new kid-friendly range extension […]
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Kabuto Noodles Wins Gold for B&B Studio

B&B studio won gold at last night’s DBA Design Effectiveness Awards for its strategy and design work on Kabuto Noodles which launched the new brand into the UK market. In its first year, Kabuto’s sales targets of £100k were smashed by 86% and distribution has increased from 35 stores in 2011 to 3205 in 2015. Today Kabuto is […]
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