Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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StorageCraft Unveils New Logo Design

Computer backup and disaster recovery specialist StorageCraft Technology has announced it has completed its rebranding with the official unveiling of a new logo design. The rebranding, which also includes the launch of a new website, is the latest move by the company as it aims to extend its global reach since being acquired by TA Associates in January. “The new website, content branding […]
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Moving Brands Unveils New Identity for Progress Software

Progress Software has re-branded as “Progress”, with a new logo and identity design created by global creative agency Moving Brands. Following a recent acquisition of Telerik, who Moving Brands partnered with on its 2013 rebrand, Progress had doubled in size, and its portfolio and global footprint grew exponentially. The company says it therefore approached Moving Brands to help unite its identity […]
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The DAVIS Companies Rebrands with New Logo Design

The DAVIS Companies, a U.S. employment agency headquartered in Massachusetts, has announced the release of a new logo design and the launch of a refreshed website. The changes coincide with the company’s 30th year in business, founded in 1985 by CEO Robert “Bob” Davis. “We really wanted to unify our verticals and get back to our roots,” […]
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Oculus Rift Reveals New Logo Design

Virtual reality company Oculus Rift has unveiled a new logo design ahead of the commercial release of its Rift headset. The technology brand has decided to replace its previous eye logo with an oval design dubbed “stadium”. The latter is accompanied by a new typeface set in lowercase letters. The refreshed design will begin to […]
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Quest Integrity Unveils New Corporate Brand Identity

Quest Integrity has announced the unveiling of its new corporate logo and brand identity. Headquartered in Seattle in Washington, the U.S. company is engaged in the development and delivery of inspection and engineering assessment services and software products aimed at businesses in the pipeline, refining, chemical, syngas and power industries. The company says it will […]
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Johnson Banks Creates New Identity for ‘Open Knowledge’

Johnson Banks has created the identity for the Open Knowledge Foundation, an organisation that promotes the opening up of content and data from Governments and institutions across the globe. The consultancy has been working for about a year on the new identity for the nonprofit outfit that was originally founded back in 2004 in Cambridge, […]
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