WIC Gets New Logo and Identity by Sullivan

The National WIC Association has unveiled a refreshed visual identity as part of a new ad campaign, designed and strategised by brand engagement firm Sullivan. WIC is claimed to be the US’ most successful and cost-effective public health nutrition program, providing over 8 million mothers and their young children with food, nutrition education and community support. The relationship began earlier […]
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Sullivan Designs New Logo for Cornell Tech

Branding consultancy Sullivan has designed the logo and identity for new US university campus Cornell Tech. Part of Cornell University in New York, the graduate school aims to supercharge the impact that technology innovators can make on New York and the world beyond. With awareness said to be at zero, Sullivan’s objective was to build […]
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