Consumer Healthcare Products Association Reveals New Logo

The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
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Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Medicine Branding

Lili Koves is a young graphic design student from Budapest in Hungary (though she’s currently busy completing an academic term abroad in Finland). This medical-themed project was is in fact a college assignment, where Lili was tasked to come up with a branding and packaging proposal for a total of three different medications. Lili’s objective […]
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