• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Medicine Branding

By Editor January 17, 2013

Categories: Health & Beauty

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-4

Lili Koves is a young graphic design student from Budapest in Hungary (though she’s currently busy completing an academic term abroad in Finland).

This medical-themed project was is in fact a college assignment, where Lili was tasked to come up with a branding and packaging proposal for a total of three different medications.

Lili’s objective was to keep the overall design clean and simple but at the same time interesting to the eye. “To characterise each drug, I decided to reflect on the process of healing, rather than showing the symptoms; so the attention gets directed away from the actual illness, and is instead placed on the positive healing effects and benefits of the product” explains Lili.

The use of visual indicators to convey what each individual medication is to be used challenges existing design convention. Aside from dosage instructions, typical prescription medication packaging carries little more than the product’s scientific or brand name, neither of which reveal anything about the medicine’s intended activity.

A patient taking medicine who cannot read—or at least experiences difficulty reading—could perhaps benefit from optical markers such as these devised by Lili, especially in cases where that patient, having been prescribed multiple medications, needs help differentiating between altering medicines.

The futurist in Lili has also managed to conceive a series of animated graphical elements that may well be used on a packaging surface should such technology become readily available.

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-2

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-3

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-animated-logo-3

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-5

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-8

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-animated-logo-2

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-6

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-9

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-animated-logo-1

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-7

Medicine-packaging-design-logo-design-branding-identity-Lili-Koves-10

Lili Koves
www.behance.net/lili_koves

Tags: animated logo, biologic, branding, circle, clinical, curing, dropper, drug, eye, geometric, green, healing, health, identity, logo design, medication, medicine, mind, minimal, neurology, packaging design, pharmaceutical, pill, pink, purple, remedy, skin, tablet, wellness

SEE ALSO:

  • ‘Healing Simurgh’ Logo Adopted as Symbol of Persian Medicine
  • Logo for a Dentist: Jason T. Ford
  • Corporate Design for Social Advertising Agency, ‘Healing Brush’
  • Pearlfisher Creates New Viagra Branding and Packaging
  • Branding and Packaging Design for ‘Be Mine’
  • Silk Pearce Designs New Look for Honeybell Soap

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Hulsbosch Refreshes Logo and Branding for HeartKids Charity
  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design
  • WWP Beauty Reveals New Logo and Branding

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.