Branding and Packaging Design for ‘Be Mine’

Branding and Packaging Design for ‘Be Mine’

Clicks is a retail brand that is part of the Clicks Group, which is a health and beauty focused retail and supply group that has over 600 stores across southern Africa.

This Be Mine project is one of several branding and packaging design projects produced for the South African retailer by Cape Town-based agency Todd Anderson Design.

The concept behind the visual design stemmed from the realisation that the letter-forms of both the ‘B’ and the ‘M’ could be formed from heart shapes.

This typographic brand was subsequently complimented by both rich pink and vibrant purple colouring and packaging solutions including bath crystals in a heart-shaped jar and champagne-styled bottles for bath foam.






Todd Anderson Design