• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Believe In Creates New Brand and Packaging for Finchtail

By Editor April 24, 2015

Categories: Computer & Internet, Design, Home & Garden

Believe-in-logo-packaging-design-Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in.

Initially Believe in worked to define the brand strategy, based around the company’s goal to solve everyday problems with simple products that work well. The strapline (simple useful) things was adopted, along with a commitment to using fewer resources and better design.

“With so much of the value in the design as opposed to the materials, it was important that the brand could support that value and tell the wider Finchtail story. Every aspect of the brand experience reflects and reinforces the strategy. Just like the products themselves, everything is simple, crafted and purposeful,” explain the designers.

The identity combines a bespoke logotype with a marque inspired by the tablet stand. Believe in says the aesthetic has been kept deliberately “utilitarian”, but with elements used throughout that add a degree of “personality and emotion”.

The product and packaging are printed using only black and white inks, with a vivid orange stock used for the outer packaging. This plays with the neutrality of the kraft board, while creating a wallet for the stand to live in after purchase. For retailers and bulk customers, a box of 12 stands doubles as a dispenser.

Beyond the brand and packaging, Believe in also created a suite of launch materials, including a responsive website and printed literature. The company collaborated with London-based production company Thank You Mam to create a short stop-frame video that helps people to understand how the tablet works.

Initial business wins for the product are being described as encouraging. The Design Museum trialled it in their shop and sold out of the initial order within a few days. En Route, a global travel firm, recently featured Finchtail as one of its new products at a major travel trade exhibition in Hamburg.

The product is available to buy direct from the website — finchtail.com — as a single stand, 6 stands or box of 12 stands.

Believe-in-logo-packaging-design-Finchtail-2

Believe-in-logo-packaging-design-Finchtail-3

Believe-in-logo-packaging-design-Finchtail-4

Believe-in-logo-packaging-design-Finchtail-5

Believe-in-logo-packaging-design-Finchtail-6

Believe-in-logo-packaging-design-Finchtail-7

Believe-in-logo-packaging-design-Finchtail-8

Believe-in-logo-packaging-design-Finchtail-9

Believe-in-logo-packaging-design-Finchtail-10

Believe-in-logo-packaging-design-Finchtail-11

Believe-in-logo-packaging-design-Finchtail-13

Believe in
www.believein.co.uk

Tags: Believe in, cardboard, cross, Finchtail, grey, identity design, logo design, orange, packaging design, product design, tablet, triangle, x

SEE ALSO:

  • 70kft Creates Branding and Packaging for Xylobag
  • Toast Creates Branding for ‘Honeymakers’
  • Brand Identity: Strong Nutrients by Pearlfisher
  • Pearlfisher Creates New Viagra Branding and Packaging
  • Siegel+Gale Creates New Brand Story and ID for NETGEAR
  • Construct Unveils Identity for Furniture Brand, ‘YOO Home’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design
  • Fine Choice Foods Gives ‘SUMM!’ Product Line New Logo

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.