Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
[READ MORE]

Bloom Agency Creates Branding for The Cat’s Pyjamas

Leeds-based Bloom Agency has designed the branding and interiors for new Indian street food restaurant, The Cat’s Pyjamas. The brainchild of Michelin Star chef Alfred Prasad and entrepreneur Alison White, the restaurant launched just last month and combines traditional Indian themes with graffiti style designs. The owners have applied this approach to almost every detail […]
[READ MORE]

Hornall Anderson Helps Redesign Jamie Oliver Range

Chef and campaigner Jamie Oliver has relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson. It supported Jamie Oliver’s in-house team with developing a new look for the range, which is said to be available in 40 territories around the world. Hornall Anderson says the chef and […]
[READ MORE]

Brothers Marketplace Brand Wins Visual Identity Award

The store brand identity design for Brothers Marketplace in Medfield, in the U.S. state of Massachusetts, has won the 2014 International Visual Identity Award (IVIA) in the Retail category. With locations in the towns of Medfield and Weston, the small neighborhood market is said to be inspired by European-style food markets. An an original idea […]
[READ MORE]

Designcontest.com Invites Designers to Create New UC Logo

The new University of California logo has come up against some rough and tough criticism from students, alumni and the graphic design industry at large. In point of fact, as of the end of last week, the University has officially decided to suspend the use of the new monogram due to the continued backlash against […]
[READ MORE]

Real Estate Identity: Rubi Residencias

22DG is an Argentinian design studio that was hired to create visual identity programmes for a series of real estate projects. And as each individual housing estate required its own unique branding, the overall brief became that bit more challenging. In the case of this ‘Rubi’ mark, the designers wanted to come up with something […]
[READ MORE]