Royal Astronomical Society Marks Bicentenary with New Logo

Britain’s world-famous Royal Astronomical Society (RAS) has revealed a new logo design as part of its bicentenary celebrations. The new symbol, which also gets an animated variant, forms the centrepiece of a rebrand carried out by London-based design consultancy, Johnson Banks. Inspired by, among other things, the Society’s motto ‘Let whatever shines be observed’, the […]
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Navy Pier Debuts New Logo Design as Part of Major Rebrand

Navy Pier, said to be one of the top-attended destinations in America’s Midwest, has revealed its newly redesigned logo to the public. Created in partnership with Chicago-based brand strategy and design firm ColorJar, the redrawn logo accompanies the Pier’s brand refresh, which will be brought to life across the Pier, Chicago and the region beginning […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Chevrolet Unveils Tribute to Famous Detroit Red Wings Logo

American carmaker Chevrolet has unveiled a special “Winged Wheel” logo sculpture as a tribute to NHL ice hockey team the Detroit Red Wings. Measuring 9 feet long and 5 feet high, the sculpture is an original work by Tomas Vitanovsky, a former professional motorcycle stuntman from the Czech Republic who now pieces together discarded parts […]
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Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
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Portland Trail Blazers Unveil New Logo Design

For the first time since 2002, NBA basketball team the Portland Trail Blazers is updating its logo, with the introduction of subtle changes that are claimed to have been driven by fan input. “We gathered plenty of fan feedback and support on this direction for modernising our primary logo, while staying true to our heritage […]
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