Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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In this video, Sagi Haviv, a partner at design firm Chermayeff & Geismar, shows Bloomberg’s Businessweek the steps involved in designing a corporate brand image. New York-based Chermayeff & Geismar, a branding and graphic design consultancy founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar, is famous for having designed logos for such […]
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