Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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The Concordia University Texas athletics department has revealed a new, more refined logo as part of an athletics rebranding effort. “Concordia University athletic and marketing departments have been engaged in an athletic logo revision for the past three months,” associate vice president and athletics director Ronda Seagraves said. “The new logo design was spearheaded and […]
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Studio Output has helped rebrand BBC Sport, with the TV channel aiming to “harmonise” its look. “The previous guidelines were built for broadcast, not the multi-platform world BBC Sport now inhabits, so the team wanted to build coherence, cut-through and credit across all platforms: TV, online, social and marketing,” says the agency. Working together with […]
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American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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This month sees the launch of Hello Day, a new range of healthcare supplements available as a seasonal box, supported by a lifestyle app, and with the name, brand identity, and packaging all designed by DewGibbons + Partners. The very first so-called “Spring Box” is now available in the UK, with plans to expand to […]
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Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel. As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.” “Working with BBC […]
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