eSports Giant ESL Reveals New Logo and Identity

eSports event organiser ESL has revealed a refreshed brand identity, which includes a redesigned logo, bespoke typeface, and the use of a brighter colour palette. Originally founded in 2000, and formerly known as Electronic Sports League, ESL claims to be the world’s largest eSports company and currently operates high profile, branded international video gaming leagues […]
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Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
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Offthetopofmyhead Helps Launch Alcohol Change UK

Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, a new national charity formed from the merger of Alcohol Research UK and Alcohol Concern. While the latter was founded in 1984, Alcohol Research UK, formerly the Alcohol Education and Research Council, was founded in 1982. There are currently an estimated 600,000 dependent […]
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UK Energy Tech Startup ‘Labrador’ Rebranded by SomeOne

SomeOne has rebranded Labrador, a relatively new startup that helps UK consumers switch between different energy providers. The London-based tech firm has developed a smart device – dubbed “Retriever” – that plugs into a home broadband router and automatically makes a so-called ‘frictionless’ switch between different energy suppliers as and when cheaper deals become available. […]
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British Leather Brand Tusting Unveils New Logo and Identity

London-based branding agency Straight Forward Design has created the new identity and voice for British leather goods makers, Tusting. For five generations, the family-run manufacturer has designed and created leather goods for high-end British brands such as Aston Martin and Church’s footwear. But the success of this side of the business had seen its own […]
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