Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
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P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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Jon Smith Subs Unveils New Logo Design

South Florida-based sub sandwich franchise, Jon Smith Subs, is moving into 2021 with a refreshed identity. The rebranding, which entails the unveiling of a new “modern retro” design, forms a key element of the franchise’s current growth strategy. The re-branding is accompanied by an all-new logo, refreshed interior design elements, a new website, and a […]
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Name and Logo of New All-Electric Subaru SUV Revealed

Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]
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Upwork Rebrands, Reveals New Logo Design

Freelancing platform Upwork has unveiled an all-new logo, tagline, and global campaign as part of a major branding overhaul. Both the rebrand and campaign were developed and executed by creative agency, Alto, along with a team of freelancers, all of whom are said to be a part of Upwork’s ‘work marketplace’. “The rebrand is celebrating […]
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Arc Publishing Rebrands as ‘Arc XP’, Unveils New Logo

Arc Publishing, a digital platform that is claimed to power over 1,500 websites in 24 countries that reach more than 1.5 billion unique visitors monthly, has announced it has become “Arc XP”. What started life as a digital content management system (CMS) powering The Washington Post, has grown in the six years since entering the […]
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Baltimore Museum of Art Reveals New Logo and Identity

The Baltimore Museum of Art (BMA) has unveiled a new logo and identity as part of a major branding overhaul. BMA’s marketing bosses reportedly spent four months in 2019 interviewing colleagues, trustees, docents, volunteers, museum visitors, Baltimore residents, and tourists in an effort to understand how the BMA is perceived. “We spent a lot of […]
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