British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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ODA has created the branding for ekko, a new debit card and banking app that aims to tackle climate change by matching customers’ transactions with environmental friendly actions such as planting trees. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than […]
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Airspace, a global delivery network for time-critical logistics, has introduced new branding complete with an all-new website. This news comes on the heels of its Series C funding round of $38 million – bringing its total funding to over $70 million – and recent announcement it was awarded a patent for its AI and machine […]
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Pittsburgh Jet Center (PJC) has announced that it will rebrand under the name of “Private Jet Center” and keep its base of operations in Pennsylvania. As a Part 135 operator, the air carrier provides commercial, non-scheduled aircraft operations, for example, private air charter and air taxi flights. In early 2021 it was announced that the ownership […]
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Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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After more than 20 years, 3D design and animation software company Maxon has unveiled a new logo as part of a major identity refresh. The new look follows on from the company’s acquisition of the Redshift render engine in 2019 and its merger with visual effects software specialist Red Giant later in 2020. Senior brand […]
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