Colony Credit Real Estate has announced plans to change its official corporate name and rebrand to “BrightSpire Capital”. The name change is a part of a major new rebranding initiative for the American company that specialises in commercial real estate finance, with an added focus on senior loans. Having a reported market capitalisation of US$1.2b, […]
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American soccer outfit Chicago Fire FC has revealed a new primary logo and visual identity following what it says was a long “fan-focused” project that reportedly saw over 20,000 club fans, supporters, and Chicagoans at large play a role in shaping the new look. Created by football logo specialist Matthew Wolff, the new crest’s core […]
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Ecurie Bertelli, a specialist in pre-war Aston Martin motor cars, has today revealed an all-new logo and identity. The Buckinghamshire-based firm, established 45 years ago as Morntane Engineering by, among others, famous classic car aficionado and Pink Floyd drummer Nick Mason, is today reckoned to be one of the world’s top go-to companies for owners […]
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Romanian car manufacturer Dacia has revealed an all-new identity that encompasses a redesigned logo, emblem, and colour scheme. Described as “more modern and authentic” looking than before, the new logotype and emblem – which is a connected ‘D’ and ‘C’ – have been created by the company’s in-house design team. “The logotype, central to the […]
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American novelty sock retailer ModSock has announced it has become “Cute But Crazy”, a change that includes a new name, logo, and website domain. The business, which is set to celebrate 10 years of trade this coming November, sells novelty socks worldwide from its Cornwall Ave. storefront that is located in the city of Bellingham […]
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QuantiTech, with its subsidiaries Millennium Engineering and Integration, Dynamic Concepts, and System Engineering Group, has announced a rebrand to “Axient”. The American company works on projects across multiple industries, from aerospace to cyberspace, providing technical engineering and management support services to not only civilian clients but also to the likes of the U.S. Army, Air […]
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Online advertisement specialist, Criteo, has unveiled a new look that includes a refreshed logo, visual identity, and brand positioning dubbed “The Future is Wide Open.” Founded in 2005, the Paris-headquartered company serves personalised ads across websites on behalf of e-commerce companies. “The time is right for a new brand identity and rally cry, as we […]
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