Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Design studio The Click has created the new logo and identity for the American Library, which was formerly known as the 2nd Air Division USAAF Memorial Library. Located in the British city of Norwich, and dating back to 1963, the library commemorates the 6,900 American airmen who lost their lives in action during the Second […]
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Disability-inclusive housing startup The Kelsey has launched a new logo and identity with design by San Francisco consultancy, Landscape. The new look is described as advancing the California-based non-profit’s ongoing mission “in an emotional and beautiful way”. “Our new identity reinforces The Kelsey’s mission to advance disability-forward, innovative, thoughtfully designed housing solutions,” explains Micaela Connery, […]
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Kroll Bond Rating Agency (KBRA), a global credit rating agency, has announced the launch of its new corporate brand identity that features a redesigned logo and website. The rebrand coincides with KBRA’s 10-year anniversary, as the New York-headquartered company continues to evolve its service offerings across new platforms and broaden its global footprint with five […]
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NB Private Capital, a real estate investment firm specialising in student housing and multi-family projects, has announced that it has changed its name to Versity Investments. The change is said to have been prompted by a desire to rebrand and reflect the expanding business model of the company as it grows in size, scope, and […]
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Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Hemp-centered health and wellness company, Hummingbird Botanicals, has revealed a new name and logo design as part of a major rebranding effort. Originally founded back in 2018 by acupuncture and herbal clinicians Joaquina Cante and Bradley Mascuch, the Colorado-headquartered business currently offers a line of tinctures and topical creams that are made from USDA certified […]
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