ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch. Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo. “The design of the typeface references Swiss Style, also known as the International […]
[READ MORE]

European Rally Championship Unveils New Logo Design

The European Rally Championship (ERC) has unveiled an all-new logo design ahead of the 2022 season, which is scheduled to get underway next month. WRC Promoter, the Germany-based company that oversees all of the commercial aspects of both the World and European Rally Championships, says it has taken inspiration from the World Rally Championship’s (WRC) […]
[READ MORE]

Australia Reveals New Trade Logo

Australia’s government has revealed a new national brand logo that will be used to market the country’s products abroad. The new design, which features a gold-coloured kangaroo formed out of three boomerangs, replaces the previous logo, which was subject to heavy criticism when it was unveiled last year, with many likening it to the Covid-19 […]
[READ MORE]

Hugo Boss Rebrands, Updates Logo Design

Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo, the wordmark has been updated for the first time since a previous adjustment that was carried out back in the early 1990s. “The new logos […]
[READ MORE]

Virgin Galactic Rebrands, Unveils New Spaceship Logo Design

Richard Branson’s Virgin Galactic has announced a rebrand that coincides with the start of ticket sales for spaceflights scheduled to take off at the end of 2022. The American company’s new spaceship logo is “designed to capture the love, wonder and awe of the experience of viewing Earth from space, and to inspire generations of […]
[READ MORE]

London Potters Reveals New Logo and Identity by Offthetopofmyhead

Design and branding agency Offthetopofmyhead has created the new logo and graphic identity for London Potters, a London-based society that provides a forum for both professional and non-professional potters and ceramicists to exchange ideas and experiences. Founded in 1986, the organisation not only helps its members to develop their skills but also aims to foster […]
[READ MORE]

Rolls-Royce Updates Design of Famous Mascot

Rolls-Royce has updated the design of its famous ‘Spirit of Ecstasy’ mascot, which will sit atop the bonnet of the British luxury marque’s new and as yet unrevealed all-electric car, dubbed “Spectre”. The figurine has been redesigned with a lower stance that is claimed to bring her much closer to the drawings made by her […]
[READ MORE]