Chinese smart energy firm GoodWe has refreshed its branding, revealing an all-new look that is claimed to be “strong, capable, and reputable”. The new identity includes a redesigned logo; a new slogan, namely, “Smart Energy Innovator”; and a completely revamped website. “GoodWe’s rebrand delivers a cleaner and more streamlined look, in spirit with its commitment […]
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Atlantic Broadband, which is claimed to be America’s eighth-largest cable operator, has announced it has rebranded as “Breezeline”. Following its acquisition of two cable outfits in Cleveland and Columbus, Ohio back in September 2021, which expanded the company’s serviceable households and businesses to over 1.6 million, the business decided to rebrand in order “to describe […]
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The Bureau of Indian Education (BIE) has revealed its official logo design; this is the first logo for the American organisation since it became a bureau back in 2006. The initial logo design was created by Kayla Jackson, a member of the Pyramid Lake Paiute Tribe who is also a graduate of the Bureau’s Haskell […]
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JCET, a global provider of integrated circuit (IC) manufacturing and technology services, has announced the official launch of its new company logo. As well as being an aesthetic upgrade, the new logo also incorporates a series of design details that are claimed to reflect the characteristics of the chipset manufacturing industry. “The letters C/E/T in […]
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World famous Italian sports car marque Ferrari has unveiled a special logo design to mark its 75th anniversary. “As it prepares to celebrate 75 years that have revolutionised the automotive world, Ferrari unveils the logo dedicated to that milestone anniversary,” say the company. Founder Enzo Ferrari first opened his small factory in Maranello in 1947 […]
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Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
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