Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

Branding and design agency Hulsbosch has created the name, logo, identity, and packaging design for Australian supermarket Coles’ new private label dog food range. With more than 80% of pet owners reportedly buying their pet food at the supermarket, Coles is aiming to win over more customers with its new Woofin’ Good! range that is […]
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Conran Design Group Launches Branding for Viatris

Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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Sony Music Publishing Returns with New Logo Design

The Sony Music Publishing name is returning after 25 years along with a redesigned logo and new brand identity. The rebrand is meant to reflect the identity of Sony as “A Creative Entertainment Company with a Solid Foundation of Technology”, and is further claimed to signify an important step in the company’s evolution, further aligning […]
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COLLINS Rebrands the San Francisco Symphony

Strategy, design, and communications consultancy COLLINS has created the new logo and identity for the award-winning San Francisco Symphony. The 108-year orchestra has been reimagined for the future as part of efforts to broaden its reach to more diverse audiences “Music is one of humanity’s most powerful creations – it meets us at our emotional […]
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Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

Design agency Hulsbosch has created the brand identity, complete range architecture, and style guide for Australian supermarket chain Coles’ newly launched brand, “Coles Kitchen”. The latter features a range of cross-category, convenience food offerings, and joins the retailer’s portfolio of other fresh convenience meal ranges, including Coles Finest and Coles Nature’s Kitchen. The range is […]
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Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary

Famed British car brand Rolls-Royce is celebrating the 110th anniversary of the “Spirit of Ecstasy” – its official emblem. The intellectual property of the design was officially registered on 6 February 1911, establishing a defining feature of the Rolls-Royce brand – and one that would go on to become one of the most famous, iconic, […]
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LA-Based Marketing Agency Kobe Digital Unveils New Logo

Los Angeles-based marketing agency Kobe Digital has unveiled a new logo design and website as part of a major rebrand. The company says it has pursued the full rebrand and site launch in an effort to reflect the change and growth it has undergone as a business in the last five years. With the mission […]
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