American software engineering consulting firm, Theorem, has announced that it has rebranded to “TheoremOne”. The Los Angeles-headquartered company – whose list of clients includes the likes of American Express, Apple, AT&T, and Google – says the new name is intended to serve as the masterbrand for a suite of different brands. “Our new name positions […]
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Tempus, a Washington-headquartered company that provides international payments and foreign currency exchange transactions, has announced a name change. After 23 years operating in the United States as Tempus, the corporate rebranding aims to unify the firm’s global identity under its parent company, Monex. The latter claims to one of the world’s largest commercial foreign exchange […]
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British walking charity, the Ramblers, has unveiled a new logo and identity system with design by global branding agency, BrandOpus. The 86-year-old organisation hopes the visual refresh will help it to attract more people to the world of walking. In an era of Covid restrictions, UK citizens are said to be increasingly looking towards the […]
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American sports goods manufacturer Kent Watersports has announced a rebrand to “Kent Outdoors”. In addition, the company has also announced that it has bought out both Kona Bicycles and BOTE, the latter a maker of stand up paddle boards, kayaks, and inflatable docks. These latest two acquisitions mean the Ohio-headquartered firm now has a portfolio […]
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Taiwanese company Apex Medical has this past week announced a name change as part of a major rebranding drive. The new brand name “Wellell” is a neologism, or a portmanteau to be precise, which has been created by combining the words “wellbeing” and “wellspring”. “For us, Wellell means the source of healthiness – supporting a […]
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Novakid, a Polish-based provider of online English-language education for children 4-12 years old, has refreshed its corporate logo to mark its fifth anniversary. Originally launched in 2017, Novakid has gone on to become a big player in the burgeoning global EdTech (Education Technology) sector, delivering online English-as-a-second-language (ESL) courses, a market that is expected to […]
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Chinese smart energy firm GoodWe has refreshed its branding, revealing an all-new look that is claimed to be “strong, capable, and reputable”. The new identity includes a redesigned logo; a new slogan, namely, “Smart Energy Innovator”; and a completely revamped website. “GoodWe’s rebrand delivers a cleaner and more streamlined look, in spirit with its commitment […]
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