Entrepreneurs’ Organization Given New Look by Brandpie

Global consultancy, Brandpie, has created the new logo and identity design for Entrepreneurs’ Organization (EO). The agency worked with EO to develop a new purpose, positioning and differentiating identity for the non-profit organisation that claims to “engage leading entrepreneurs to learn and grow”. Last year, having outgrown the identity and positioning it adopted in a […]
[READ MORE]

Charlotte FC Reveals Name and Logo Ahead of 2022 MLS Start

Major League Soccer’s 30th franchise has revealed its name, crest, and colours ahead of its official on-field footballing debut in 2022. Created in partnership with New York-based design agency Doubleday & Cartwright, Charlotte Football Club’s new ‘fan-driven’ branding has been nearly 10 months in the making. “In order to get the fans-eye view, we immersed […]
[READ MORE]

Banijay Unveils New Logo and Identity by Moving Brands

French entertainment group Banijay has unveiled its new identity and website, following a €2bn acquisition of indie TV producer Endemol Shine Group. Originally founded back in 2008, Banijay has gone on to produce global hits including Keeping up with the Kardashians, Versailles, The Secret Life of 4 Year Olds, Temptation Island, Survivor, The Real World, […]
[READ MORE]

StormBrands Creates Identity for World Energy Council’s ‘WE Talks’

StormBrands has created the brand strategy, identity, and design for WE Talks, a new open-access digital-content platform run by the World Energy Council (WEC). Established in 1923 with a mission ‘To promote the sustainable supply and use of energy for the greatest benefit of all people’, the WEC today claims to be “the world’s principal […]
[READ MORE]

The Provident Bank Announces Name and Logo Change

The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
[READ MORE]

Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
[READ MORE]

America’s Oldest Flour Company Unveils New Logo Design

America’s oldest flour company is from now on to be called King Arthur Baking Company, and its all-new logo, which features a wheat crown, is claimed to celebrate the brand’s commitment to baking. Since its founding in Boston, Massachusetts, in 1790, King Arthur has evolved from being America’s first flour company to becoming a major […]
[READ MORE]