Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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Penn State University Reveals New Logo Design

Penn State is refreshing its academic visual identity, which was created in the late 1980s and is often referred to as the University mark. Jerry Kuyper Partners of Westport, Connecticut, was engaged to update the design. Kuyper has previously worked on identity programs for the World Wildlife Fund, Cisco, Cigna, PennMedicine, AT&T and several other […]
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