7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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Concept Design: Rebranding Pepsi

Last month Pepsi unveiled a new bottle design for its Pepsi portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. The redesign is a visual expression of the brand’s new “Excitement of Now” positioning and is the first iteration of the redesign of the full portfolio currently […]
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