P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
[READ MORE]

Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
[READ MORE]

‘Castrol ON’ Launches with Logo and Packaging by Williams Murray Hamm

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
[READ MORE]

Conran Design Group Launches Branding for Viatris

Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
[READ MORE]

Simon Inc Creates Branding for ‘Reneighbouring Hounslow’

Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
[READ MORE]

Elevation Creates Logo and Branding for ‘NFL on NickPlay’

Back on January 10th, over two million viewers watched the “NFL on NickPlay”, a broadcast of the Wild Card playoff contest between the Chicago Bears and New Orleans Saints. Described as “a wacky, slime-filled simulcast”, the kid-friendly TV event marked the first-ever broadcast of an NFL game on Nickelodeon, while reimagining sports broadcasting with “Nickified” […]
[READ MORE]

Brand Design Consultancy handsome Unveils New Look

Branding and experience design agency handsome has relaunched with a new logo and identity. However, the refresh is claimed to go beyond exterior branding, representing a new “future-facing approach” to design and technology consulting in which “humanity, culture and emotion” are at the centre of the company’s design practice and client relationships. “I believe that […]
[READ MORE]