Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Branding Concept for Daft Punk

Turkish graphic designer and illustrator Aykut Aydoğdu has imagined this conceptual branding idea for techno music group Daft Punk. The famous French duo who make up Daft Punk, namely, Guy-Manuel de Homem-Christo and Thomas Bangalter, are almost always helmet-clad when making public appearances; their ‘roboticised’ alter-egos have become a fundamental component of the band’s visual […]
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