Peugeot Citroën Unveils New ‘PSA Groupe’ Brand and Logo

PSA Peugeot Citroën has announced it will now become “Groupe PSA” as part of its new “Push to Pass” business strategy. The Group’s new identity replaces its previous “PSA Peugeot Citroën” brand that dates from 1991. The French car manufacturer currently encompasses three automotive brands, namely, Peugeot, Citroën and DS; the latter a newcomer that […]
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Chef Damien Transforms DS Car Logo into Chocolate Dessert

Chef Damien, co-founder of the website 750g, has created an original Easter pastry which is said to have been inspired by the “olfactory identity” of Citroën’s DS sub-brand. Consisting of a cardamom and ginger biscuit topped with a dome of chocolate in which citrus fruits are inserted, the “DéeSse” is claimed to echo the scent diffused […]
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