Maserati Unveils Centennial Logo

Italian luxury car-maker Maserati is currently in the midst of celebrating its centenary. As well as revealing a new brand look and marketing communication campaign inspired by “The Absolute Opposite of Ordinary” concept, the Fiat-owned company has also introduced a special centennial logo. Carrying Maserati’s famous Trident symbol, the logo is more medallion than graphic. […]
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Car Makers Fiat and Chrysler Adopt a New Logo Design

Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based […]
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