Volvo Unveils Name and Logo of New Mobility Brand

Volvo has revealed the name and logo of a new brand that the Swedish carmaker says will expand its global mobility operations by providing “on-demand” access to cars and services through a special app. Dubbed simply “M”, and set to debut in Sweden and the US in the spring of 2019, the new service is […]
[READ MORE]

Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
[READ MORE]

Stockholm Design Lab Redesigns Volvo’s Logotype

Volvo Cars have just launched the all-new XC90. The SUV marks the beginning of a new chapter in the company’s history, embodying its future design direction and being the first of its cars to carry the new more prominent “ironmark”. Together with the T-shaped “Thor’s Hammer” DRL lights, the ironmark introduces an entirely new face […]
[READ MORE]