JKR Rebrands The Diana Award

The Diana Award, a charity set up in memory of the Princess of Wales, has revealed a new brand identity to celebrate the woman who inspired its formation. Building on Princess Diana’s belief that ‘young people have the power to change the world’, brand design consultancy Jones Knowles Ritchie says it was appointed to create […]
[READ MORE]

JKR Rebrands Butterfly Twists

Global footwear brand Butterfly Twists has unveiled a new brand identity created by design agency Jones Knowles Ritchie (JKR). JKR says it was approached by the Butterfly Twists team in March 2016, with a brief to update their logo and brand identity, in order to create a better connection with its audience, which is said to […]
[READ MORE]

Kashi Unveils New Logo and Packaging

American food brand Kashi is launching a new and refreshed brand identity created in partnership with design agency, Jones Knowles Ritchie. Initial changes will be reflected across the company’s logo and packaging portfolio. With an entire portfolio of Non-GMO Project Verified products and ever-increasing organic offerings, Kashi says it sought to develop packaging to better reflect […]
[READ MORE]

PG Tips Gets New Logo and Packaging Design

PG tips, said to be the UK’s number one tea brand from Unilever UK, is revamping its entire range with a brand new pack design – the biggest change from the brand since it introduced its pyramid teabags in 1996. The new packaging has been overhauled by Jones Knowles Ritchie in an attempt to make […]
[READ MORE]