JKR Rebrands The Diana Award
The Diana Award, a charity set up in memory of the Princess of Wales, has revealed a new brand identity to celebrate the woman who inspired its formation.
Building on Princess Diana’s belief that ‘young people have the power to change the world’, brand design consultancy Jones Knowles Ritchie says it was appointed to create an identity that would “inspire a new generation to continue her legacy”.
To date, the scope of work has included the creation of a visual identity complete with new logo, a unified look and feel for the charity’s different initiatives – such as Anti-bullying, the Inspire series and Mentoring programmes – and a trophy that was unveiled for the first time at the inaugural Legacy Award ceremony in May.
“The team were all inspired by Princess Diana’s belief that ‘young people have the power to change the world’ and this idea of ‘change’ formed the basis of the creative brief,” explains JKR’s creative director, Sean Thomas. “We wanted the trophy, certificates and identity to all embody the sense of transformation that both Princess Diana, and subsequently The Diana Award participants, embodied.”
The charity and JKR say they will continue to work together to roll out the identity across all touch points.