Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Hotel Branding: The Wigwam Cabins

Managed by Jennifer Lucey-Brzoza and Rory Keohane, Oat is a branding agency based in Somerville, Massachusetts (USA). As the studio’s Creative Director, Jennifer typically calls the shots when it comes to all of the hands-on design work. With a background in fine art, and entirely self-taught as a designer, her designs are not of the […]
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