Theorem Rebrands to ‘TheoremOne’, Reveals Updated Logo Design

American software engineering consulting firm, Theorem, has announced that it has rebranded to “TheoremOne”. The Los Angeles-headquartered company – whose list of clients includes the likes of American Express, Apple, AT&T, and Google – says the new name is intended to serve as the masterbrand for a suite of different brands. “Our new name positions […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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The Partners Brands Alien Discovery Group METI

Branding agency The Partners has created the identity for Messaging Extra-Terrestrial Intelligence (METI), a new organisation that is trying to contact alien life. The METI brand needed to explain what the organisation does, raise awareness of its work and encourage potential audiences to take an interest. “The sector was crowded and filled with repetitive trends. But […]
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