P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
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SurveyMonkey Reveals New Logo Design

SurveyMonkey has revealed a new logo and website design as part of a rebranding effort. The refresh also sees the company’s previous tagline of “help make great decisions” being replaced with “power the curious”; the latter is said to have been inspired by one of the brand’s own surveys. “We started our brand journey with […]
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PG Tips Gets New Logo and Packaging Design

PG tips, said to be the UK’s number one tea brand from Unilever UK, is revamping its entire range with a brand new pack design – the biggest change from the brand since it introduced its pyramid teabags in 1996. The new packaging has been overhauled by Jones Knowles Ritchie in an attempt to make […]
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