Pittsburgh Jet Center Reveals New Name and Logo

Pittsburgh Jet Center (PJC) has announced that it will rebrand under the name of “Private Jet Center” and keep its base of operations in Pennsylvania. As a Part 135 operator, the air carrier provides commercial, non-scheduled aircraft operations, for example, private air charter and air taxi flights. In early 2021 it was announced that the ownership […]
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Inter Milan Unveils New Logo and Identity

Italian football giant Inter Milan has launched its new logo and visual identity, which will be used as of the 2021/22 season. Created by Munich-based graphic design studio Bureau Borsche, the refreshed logo harks back to the Serie A side’s original badge, which was designed by illustrator Giorgio Muggiani, one of the founders of the […]
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Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo

Hemp-centered health and wellness company, Hummingbird Botanicals, has revealed a new name and logo design as part of a major rebranding effort. Originally founded back in 2018 by acupuncture and herbal clinicians Joaquina Cante and Bradley Mascuch, the Colorado-headquartered business currently offers a line of tinctures and topical creams that are made from USDA certified […]
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Simon Inc Creates Branding for ‘Reneighbouring Hounslow’

Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
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Joe Duffy Goes Back to School – Rebrands DeLaSalle High

Award-winning graphic designer Joe Duffy has unveiled a new logo and brand identity for what is said to be the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School. Approximately 63 per cent of the student body is Catholic, 50 per cent are students of colour, and approximately half qualify […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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