Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand

Following a recent IPO that has valued the company at a staggering $1.6 billion, American hamburger chain Shake Shack plans to expand to over 400 locations in the next decade. From its roots as a hot dog stand in New York’s Madison Square Park, the company has so far grown into a chain of 63 […]
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Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
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