Peugeot Unveils Giant Logo Sculpture

Peugeot has announced it will be unveiling a giant-sized 3D sculpture of its car logo, the “Peugeot Lion”, at next month’s Geneva Motor Show. Standing 4.8 metres tall and 12.5 metres long, the Lion sculpture has been developed by Peugeot’s Design Lab, the French carmaker’s industrial design consultancy, using advanced CAD modelling techniques and even 3D […]
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Peugeot Citroën Unveils New ‘PSA Groupe’ Brand and Logo

PSA Peugeot Citroën has announced it will now become “Groupe PSA” as part of its new “Push to Pass” business strategy. The Group’s new identity replaces its previous “PSA Peugeot Citroën” brand that dates from 1991. The French car manufacturer currently encompasses three automotive brands, namely, Peugeot, Citroën and DS; the latter a newcomer that […]
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