Golden Knights Reveal Name and Logo Design

The Las Vegas NHL franchise has announced it will be known as the Vegas Golden Knights. The official name and logo of the city’s first major-league sports franchise were revealed during a public ceremony at the Toshiba Plaza outside T-Mobile Arena. Drawing on themes associated with knights, the helmet in the team’s logo includes a […]
[READ MORE]

Florida Panthers Reveal New Logo Design

American ice hockey team the Florida Panthers have unveiled a new logo and uniforms. The new look represents the team’s first major logo change since its inaugural season in 1993. The refreshed panther is being described by the NHL team as “more mature and stoic” compared to the original. Designed in collaboration with Reebok, club […]
[READ MORE]

Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
[READ MORE]