The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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The Clearing Creates Branding for Kitchen Store, ‘Sizzle’

Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
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Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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