Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Sabio Group has recently launched its new brand and corporate website as it aims to grow its profile in the multi-billion-pound customer experience (CX) and contact centre technology industry. The CX tech and services provider unveiled details of its new modern re-brand following an accelerated growth trajectory over the course of the last 18 months. […]
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SMART Global Holdings has announced a rebrand, changing its name and identity to “SGH”, which the American firm says will “better symbolise its role in the SGH family of companies”. The California-headquartered outfit, which specialises in the design and manufacturing of electronics for computing, memory, and speciality LED solutions, also says the new look signifies […]
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British alternative banking company, Suits Me, has refreshed its identity, unveiling a brand-new logo and website. The new facelift is said to come on the back of continual growth that the six-year-old fintech has experienced in the last year. Working in partnership with brand consultants, oser, Suits Me created a new concept that aims to […]
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Colony Credit Real Estate has announced plans to change its official corporate name and rebrand to “BrightSpire Capital”. The name change is a part of a major new rebranding initiative for the American company that specialises in commercial real estate finance, with an added focus on senior loans. Having a reported market capitalisation of US$1.2b, […]
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SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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American medical practice Summit Medical Group and CityMD, which is said to be the leading urgent care provider in the New York metro area, have announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. The latter resulted in the creation of one of the largest physician groups in […]
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