Biles Hendry Helps Launch Ella’s Kitchen into the Frozen Aisle

Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
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Robot Food Rebrands TOMY’s Infant and Toddler Toys

Branding agency Robot Food has unveiled an all-new look for the infant and toddler product ranges from global toy company, TOMY. Following an internal review, bosses at Japanese-headquartered TOMY felt the brand needed to stand out more, especially in an effort to win over a new millennial audience. Robot Food was therefore asked to carry […]
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Duffy Rebrands Baby Einstein and Bright Starts for Kids II

Toy company Kids II has announced the relaunch of its signature brands, Baby Einstein and Bright Starts. Leading the rebranding initiatives, designer Joe Duffy has partnered with Kids II as creative director. The Atlanta-headquartered manufacturer says this is the first of many projects that will be led under Duffy’s creative vision. The Kids II creative design team worked […]
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